Farmer Al's Gochujang Hot Sauce 

Packaging design

Farmer Al's Gochujang Hot Sauce is a 100% independently owned and operated business by the Hong family, a second generation Korean American family from South Eastern Michigan. The Hong’s use an ancient family recipe to ferment this artisanal hot chili sauce. Gochujang is created using traditional fermentation methods by hand. With a perfect blend of spice and savory sweetness, gochujang can be added to any meal at any time. Using a black and red color scheme, this design is centered around the wrathful Buddhist diety Mahākāla. This fierce diety functions to destroy all hindrances from the path to enlightenment and is the perfect visual representation of what Famer Al's Gochujang Hot Sauce has to offer.